March 5, 2024 12:01 am

Peter Bonney

The government RFP is a unique beast. Think of it like the government's super-detailed wish list. They tell you exactly what they need, how they want it, and when you gotta deliver the goods. And let me tell you, these RFPs ain't no light reading. They're packed with rules, regulations, and enough jargon to make your head spin. 

But fear not! We're gonna break down how to tackle these RFPs, land those government contracts, and make your revenue goals look like a walk in the park. And hey, since we here at Vendorful build AI RFP software specifically designed to make this whole process easier, you'll hear a bit about how we can help too.

Let's cut to the chase: government deals are a whole different ballgame. We're talking long-term contracts, steady paychecks, and the kind of bragging rights that make your competitors jealous. But the path to that sweet "yes" from Uncle Sam is paved with one monster of a document. This blog post will make it all a little less intimidating.

Key Steps for Winning that Government RFP

  1. Don't Just Read the RFP, Study It: Think of this like a super important test. Every word counts, so highlight the keywords they keep repeating and anything marked as a MUST. If something in the RFP makes your brain go fuzzy, don't be afraid to reach out to that government contact person and ask for clarification. Better to look a little clueless now than completely mess up your proposal later.
  2. Assemble Your A-Team: An RFP isn't a one-person job. You'll need your tech whizzes to explain the complicated stuff, the legal folks to make sure you don't accidentally promise something illegal, and maybe even someone who keeps track of all your past wins. Choose one person to be the project leader and make sure everyone knows how to get them what they need, and when.
  3. Time to Recycle (But Smarter): Chances are, you've answered questions like these before on other RFPs. Vendorful's AI RFP response assistant can dig those up, along with your best product descriptions and other important documents. That way, you're not starting from scratch every single time.
  4. Rules are Rules: The government is super picky about how you format your answers. Asked for 12-point font? Don't try to be sneaky and squeeze in a smaller size to fit more info. This isn't the time to get creative with your layouts or try to impress them with fancy graphics. It's all about showing the government that you can follow their instructions to the letter.

Mistakes That'll Sink Your Government RFP Response

  1. Waiting Until the Last Minute: Most government RFPs are massive. If this is your first time tackling one, you'll be shocked at how long they take. Start way earlier than you think you need to, and build in extra time for things to go wrong (because they will). 
  2. Messing up the Format: Did they want page numbers in the bottom right corner? Do exactly that. Did they say to use bullet points? Don't try and impress them with a fancy essay instead. Messing up these silly little details can get your proposal tossed without them even reading your awesome solutions.
  3. Blah, Blah, Blah: Nobody cares if you're the "industry leader with cutting-edge solutions." Tailor your response to the government agency's specific problems. Show them you understand their pain points and exactly how you're going to solve them. Being generic will land your proposal straight in the trash.
  4. Missing the Deadline: This one seems obvious, but you'd be surprised how many companies miss deadlines because of last-minute panics. Government agencies can be strict about this – sometimes even being one minute late means you're out, no matter how great your proposal was.

Go Beyond "Good Enough" In Order To Win Government RFPs

Okay, you've followed their instructions to the letter and answered all their questions. Good start, but that's honestly the bare minimum. To really blow the competition away, you've gotta add a little something extra:

  • Got Success Stories? Share Them: Did you pull off a similar project for another company and knock their socks off? Include a short case study with numbers to back it up. For example, if you saved a client 20% on their costs, say that! Hard data makes you way more believable than empty bragging.

  • What Makes You Special?: Every company answering that RFP is gonna claim to be the best. What's your unique edge? Maybe you have amazing customer service, super-fast turnaround times, or a specific technology your competitors lack. Highlight what sets you apart.

  • Be a Bit Human: Government RFPs can feel super formal and stuffy, but they're still being read by real people. Where it fits with your company's voice, try injecting a bit of personality into your writing. It doesn't have to be stand-up comedy, but something that makes you stand out from the pile of boring proposals.

  • Pricing Tricks This one's a bit riskier, so make sure it fits with the specific RFP. Sometimes, going slightly under the expected price can show that you're hungry for the work, not just out to squeeze the government for every penny. But use caution! Dropping your price too low can make you look desperate or like you don't understand the value you bring. And do not make the incorrect assumption that the award must go to the lowest bidder! That is usually only the case for commodity purchases.


Look, government RFPs are a beast. There's no denying it. But the rewards – those long-term contracts, reliable income, and bragging rights that make your competition green with envy – make all the hard work worth it.

Vendorful's AI-powered software can take some of that pain away. We help you find the right content, make sure your responses check all the boxes, and track your progress so you never miss a deadline. Think of us as your RFP AI secret weapon.

So, what are you waiting for? It's time to tackle that government RFP, land that big contract, and make your revenue targets look like a joke. Want to see how Vendorful can make it happen? Book a Vendorful demo today and let's get those wins rolling in!

About the Author

Peter Bonney is a co-founder and Chief Executive Officer at Vendorful. He was previously a partner at QVT Financial LP, a multi-billion dollar asset manager based in New York, where he worked on a variety of investment strategies and internal projects. Prior to joining QVT in 2002, Peter worked for Oliver, Wyman & Company and its venture In his free time he is a speaker and published author on data science in baseball, an avid home gardener and a budding orchardist. He holds a degree in Applied Mathematics from Harvard University. Peter lives in New York City.

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